The Word

  • Seriously… Don’t Focus Too Much on Your Competition

    When you’re in the beginning stages of creating and building a business, there’s a lot to think about. And it’s almost impossible not to focus on your competition. After all, the livelihood of your business relies on your ability to compete with and eventually surpass your competitors – to an extent. And we get it.

    Being […]

  • Are You Connecting with Your Audience? Some Tips for Effectively Staying in the Know

    You can have the best business in the world, but if you don’t know your audience, you’ll have a tough time sticking around. “Knowing” is the golden rule—it’s the only way you can succeed in a customer-first world. But how can you genuinely know who you’re trying to reach? Customer motivations need to be understood […]

  • A Thought on Being Busy…

    I used to feel like I was always busy. I’d hear myself say “I’m so busy” several times a day to the people around me. I’d even tell myself how busy I was when something else was added to my busy calendar. And at the end of my busy day, I’d lie in bed and […]

  • A Thought on Working from Home…

    The workforce has changed. Remote work is more than just a neat perk, it’s becoming a standard. I worked from home for over four years with a lot of freedom, lower stress, and the option to choose the ideal working environment. The main issue for me was that I’d often fall into the comfortable rhythm […]

  • Basically, Don’t Be Boring — The Difficult Task of Staying Relevant

    Let’s be honest—staying relevant in today’s evolving marketing landscape is a humongous headache. With so many brands advertising across an always-growing, ever-evolving number of channels, it’s easy for customers to get distracted. Loyalty is hard to come by. And as with any relationship, the one between your brand and your customers is susceptible to change.

    Keeping […]

  • Not a Fluke: Why These Whales are Losing Their Tails

    When you think of a whale, you picture their signature move—breaching the ocean’s surface, catching air and then plopping back down with a splash, crescendoed by the smack of their powerful flukes. In 1985, Alisa Schulman-Janiger, whale biologist in charge of the American Cetacean Society’s Gray Whale Census and Behavior Project, was left speechless when […]

  • A Thought on Keeping Good Company…

    We’ve all been there. We’re given an opportunity to take a big risk, to put it all out there and just go for it. One side of our brain tells us to dive in head-first, no holds barred; to invest all of our time, energy and resources into making it happen. Meanwhile, the other side […]

  • Overcoming Some of Those Pesky Small Business Marketing Challenges

    Let’s be honest, owning a small business comes with more than its fair share of challenges. If you’re a small business owner, you know what we’re talking about. You’re dealing with a lot. And unless you’re super lucky, you probably have a minimal budget and limited (or no) help with promoting your business so it […]

  • What’s Your Frequency? Finding a Clear Voice in a Sea of Noise

    Down where the water is dark, far from the din of human activity, there’s a sound that reverberates for thousands of miles. A beautiful song our ears can’t discern. It’s the voice of our biggest underwater friend—the whale.
    All whales, or cetaceans, communicate by “singing” a series of whistles, grunts, clicks and groans. These songs set […]

  • A Thought on Writer’s Block…

    Writer’s block can make you feel like your brain doesn’t work anymore. Sometimes, it makes me feel like I’m not a writer at all. But I’ve found the best way to keep chugging along in dire times is to separate myself from the moment that got me stuck in order to maintain momentum. So, I’ll […]